Talking like clients can help SEO
We have all been in a meeting with someone and listened to someone talking about their profession and wondered what the heck they were talking about. That’s why it’s imperative you learn how talking like clients can help SEO. We can follow along with the “Layman Terms” but as soon as they start using industry specific language we get lost in the mix.
Now imagine a doctor consulting with his patient who just had some tests ran and he is going to give him the results. If the Doctor told you that you fainted because you suffer from Cataplexy and just left it at that you wouldn’t quite understand your disease. Furthermore, you would find another source that will provide you with more information that you can understand. This now takes the authority of knowledge away from your doctor and minimizes his ability to be your source of understanding. So rather than speak to you like a colleague, if the doctor would have told you the name followed by a description in a way in which you can understand it then the doctor would have remained the sole authority for your knowledge.
How talking like clients can help SEO …
When we know how our clients talk then we know how to approach them in a way in which we are speaking with them and not at them. While content is key, context can have a greater influence than you might think. Take for example how your clients are performing a Google search, and you owned an auto shop and you wanted to write an article on changing brake pads. It would be tempting to write a step by step process using only industry specific terms but if you take the time e to explain things in a way your clients will understand you can yield better results. Which of these two posts sounds more inviting from a Google search:
How turning your rotors can save your calipers
How often should you check your breaks
While a case can be made for either post, it depends on your clients and the audience you are trying to attract. If you are looking for the greater exposure, the second one would be more inviting to the average person looking for information on changing their breaks. If you are looking for an audience of car enthusiasts and other auto industry professions then the part specific post might be a better option. It all comes down to who you want to communicate with.
For more information about how you can set up a smarter SEO plan and learn how talking like clients can help SEO Click Here!