Marketing has had many breakthroughs and innovations throughout history. This leads us to our current Modern Renaissance of marketing. What worked at one time and place didn’t always carry over to the next. Civilization was built upon storytellers reciting historical events and legendary tales, conveying messages.
In the 1400s Gutenberg invented the printing press, which revolutionized the art of storytelling by making it available to everyone in the form of the printed word. This invention eventually led to other marketing mediums including magazines, posters, and billboards. In the 1920s with the invention of the radio, people were able to hear stories that tapped into the curiosity of human nature. By the 1940s with the advent of the television we saw a new age of advertising with commercials, and by the 1950s television advertising emerged as the medium of choice for advertisers over radio and print ads. When the 1970s arrived so did the telemarketer; it was a medium of marketing that could contact every household.
For more on the History of Marketing check out Hubspot’s blog.
Two decades later, the world saw a technology boom with the introduction of the internet (thank you, Al Gore) and mobile devices. This allowed individuals to communicate in a direct format 24 hours a day 7 days a week, and the business world took full advantage with websites, email, and spam. In the late 1990s, we are introduced to search engines and blogging. The new millennium brought a revolutionary new way to market businesses; it was a form of digital marketing know as inbound marketing, where you drive traffic through relationship building techniques. In the mid-2000s, the world connected to social media, and the way we communicate will never be the same again. The trends for the last ten years have continued to build upon a digital revolution with SEO, multiple social media companies entering the space, and email marketing becoming a pivotal addition to strategies. We are now in a time where a Modern Renaissance of Marketing is needed to break through the paralysis of options overload. Here is the Modern Renaissance approach to Digital Marketing.
So here we are 16 years into the new millennium with an abundance of options for growing our businesses.
- How do we know what our best options are?
- How do we contact the clients we want?
- How do we take our place within the market share for our business?
We answer these questions and more when we take the Modern Renaissance approach.
For more information Join the Modern Renaissance!